Looking ahead as a foundation
Future research is the silent engine behind all my work. It is the blueprint behind every design, every concept and every choice. Because in order to make good decisions today, you need to understand what is happening around you – both close to home and in the world around us. The future cannot be predicted. But you can prepare for possible futures. By looking ahead, you remain agile.
Connecting the Dots
Trend research means zooming in and out: establishing connections between subtle signals (microtrends) and major social movements (megatrends). Recognising these patterns and linking the trend signals together creates insight. You gain insight into undercurrents, changes and opportunities that you might otherwise miss.
Desirable and human
I am constantly exploring themes that touch on sensory perception and the human dimension. For example, I conducted trend research on Silence, Touch, Smell, Vitality in primary education and Green Burials. What connects all these topics is the question: how do we want to and how can we live, work, learn and say goodbye – now and in the future?
Anouk Wipprecht
Wang &Söderström
Would you like to discover what trends can mean for your question or organisation? I am happy to think along with you – openly, committedly and always with a keen eye for what is coming.
Toyota Woven City
Feel free to get in touch to see what I can do for your organisation.
Heleen is a skilled trend researcher. She distinguishes herself from other researchers through the playful and theatrical manner in which she conveys the insights from her research to her audience. Her 'trend theatre' makes trend knowledge accessible to a wider audience.
